basecamp franchingkid to kid direct mail
This direct mail piece was designed to feel approachable and familiar to parents while clearly communicating how Kid to Kid helps turn outgrown clothes into cash.
I used a Post-it–style callout on the front to reference visual elements seen in Kid to Kid’s social content, helping the mailer feel friendly and less like traditional advertising.
The front image shows a mother holding a baby while browsing clothing, reflecting a common in-store moment for many parents and quickly signaling who the message is for and what the store offers.
On the back, the steps for selling kids’ clothes are presented in a bold, easy-to-scan format to ensure clarity in a quick-glance direct mail setting. The overall layout prioritizes strong hierarchy and readability while remaining consistent with the brand and adaptable for franchise use.