Although we brainstormed and bounced ideas off each other very consistently, my main focus was the visuals while Alicia’s was the motion and animation.

In Illustrator I designed the layouts for each page (other than the loading screen) and created the vector images and assets such as the plants and buttons. I wanted to make sure the layout contained a good amount of information so the consumer could quickly find what they were looking for was there but also keep it clean and easy to navigate. I also had to think of what other assets Alicia would need when animating such as the navigation drop down options.

When designing, I kept in mind what aspects the viewer would see first in order to catch their attention and explore the website. Therefore, I made the sales and cheaper prices the brighter terracotta color to intrigue the consumer. I researched actual plant websites to see what information was often displayed on the home page. There is where I got the idea to add the ”Plant Quiz” button incase someone isn’t sure what plant(s) to get. I also looked at “Shopping Cart” set up and added the smaller details like details about the product in the cart and suggested products at the bottom.