Hyeon lotion brand campaign
I worked with Alicia Lee to come up with a brand and/or product that we could showcase in various advertisements for a mock brand campaign. While doing this I had to first consider the concept of our brand and brainstorm product ideas, the purpose of our product, the finer details like the different infusions and research what ingredients had what benefits. It also allowed me to gain experience in creating a brand guideline with fonts and a color palette. When it came to the various videos I was able to work along side my partner to bounce ideas off of until we came up with our own unique video ideas. I ended up creating ads for a billboard and YouTube while Alicia created two for TikTok/Instagram reels.
2025 | After Effects | Blender | Illustrator | Videographybillboard ad
I designed the billboard to highlight the various types of lotion catered to each skin type. I overlayed the logo on a video to convey a happy emotion towards using the lotion and lastly, utilizing the 3D assets Alicia made I created an animation to draw attention to the product on the billboard.
youtube ad
I made this ad showcasing the positive feelings Hyeon lotion brings when using it. I wanted to emphasize those feelings of cleanliness and feeling rejuvenated after using it. I used motion graphics to show the different infusions since I didn’t want a narration in the video.
tiktok/instagram reel ad (Created by alicia lee)
brand guideline
This is the brand guideline I made at the start of our brainstorming as a foundation for our product and campaign. It was helpful as to reference as our ideas developed and grew.
animatic
Our animatic showcased our initial video ideas for the campaign. It was a good reference while creating the final videos although some ideas changed throughout the process.