Hyeon lotion brand campaign
I worked with Alicia Lee to come up with a brand and/or product that we could showcase in various advertisements for a mock brand campaign. While doing this I had to first consider the concept of our brand and brainstorm product ideas, the purpose of our product, the finer details like the different infusions and research what ingredients had what benefits. It also allowed me to gain experience in creating a brand guideline with fonts and a color palette. When it came to the various videos I was able to work along side my partner to bounce ideas off of until we came up with our own unique video ideas. I ended up creating ads for a billboard and YouTube while Alicia created two for TikTok/Instagram reels.
2025 | After Effects | Blender | Illustrator | Videography
billboard ad
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
youtube ad
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
tiktok/instagram reel ad (Created by alicia lee)
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
brand guideline
This is the brand guideline I made at the start of our brainstorming as a foundation for our product and campaign. It was helpful as to reference as our ideas developed and grew.
animatic
Our animatic showcased our initial video ideas for the campaign. It was a good reference while creating the final videos although some ideas changed throughout the process.