I created three ad design concepts for Backcountry’s Cottonwoods LT Xpore 3L line. The product imagery was sourced from Backcountry’s website, while I used Adobe Firefly was used to generate snow environment backgrounds to establish mood and context. The final compositions were blended and refined in Photoshop and where I focused on maintaining brand consistency, clear product emphasis, and a clean, premium outdoor aesthetic.

Below are the before and afters of the images I edited.