mock brand campagin
The goal of this project was to make a mock brand campaign utilizing and staying on track with Virginia Tech’s brand guidelines. My final 3 flyers incorporated VT’s main two colors, maroon and orange, and a blue from their secondary colors. They use a lot of diagonals and dashed lines so I incorporated that into the over composition and smaller details of my work.
2024 | InDesign | Photoshop
Sketches/brainstorm & Prototypes
I initially made 9 options for flyer variations with Virginia Tech’s brand guidelines and common graphic design choices in mind. Like I said above, they use many diagonals and dashed lines. They also often use square dots and corner text anchors . I made sure at least one of these aspects was in each composition.
I then picked my favorite 6 to make mockups in InDesign as seen below. I added colors, proper VT fonts and temporary photos and focused on visual hierarchy and composition. I ended up choosing the 6th design and continued to add to it to get my final flyers!
