Just Ingredients Can Design

I designed this as an alternative packaging option for Just Ingredients’ Sparkling Electrolytes drink in the Strawberry Limeade flavor. I chose a sleeker direction, using an all-green background with pink stripes to stay consistent with the brand’s existing packaging. While the simple green background aligned with the clean look of the other products, it initially felt a bit flat. To add dimension and visual interest, I created subtle strawberry and lime graphics layered into the background. I also leaned into brighter colors overall, as they felt more eye-catching and engaging for customers than closely matching the mostly white packaging used across the rest of the line.

The Sketches

The Flat Design

Here is the final design. Below is the various iterations that got me to this design.